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GAGGENAU @ EUROCUCINA 2014 – with Wine, Bread & Beans / Milano 2014

GAGGENAU_1

German luxury kitchen appliance manufacturer GAGGENAU showed their range in a monastery-like atrium stand. The focus was on simplicity rather than a posh and glitzy idea of luxury. The symbols of this were terracotta wine containers, simple breads and down-to-earth green beans with lemon flavour.

In contrast to the 80ies, the tradional link between Gaggenau and Bulthaup is less strong. The pair used to be perceived as the state-of-the-art in kitchen design and quality. But like most appliance producers GAGGENAU does not show real kitchens but abstract displays for their products.

A real pity and a missed opportunity.

GAGGENAU_STAND_inSIDE

GAGGENAU_STAND_OUTSIDE  GAGGENAU_4  GAGGENAU_oven GAGGENAU_oven_detail GAGGENAU_bread_detail

GAGGENAU_oven_detail2  GAGGENAU_desktop_hoodGAGGENAU_wineGAGGENAU_dishwasherGAGGENAU_2GAGGENAU_3

www.gaggenau.com

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This entry was posted on 30/04/2014 by in Uncategorized and tagged , , , , , , , .
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