With the new CEO Peter Feld and new owners KKR, WMF is moving fast to transform its business from Germany-centered business to an international brand driven business.
To prove this point WMF appointed a new CFO, Bernd Stoeppel, who recently worked for Starwood Hotels and Electrolux Appliances.
Additionally the division structure (in place since 2009) is streamlined by appointing Matthias Becker President of all Consumer operations (Stores, Kitchen/Tabletop & Consumer Electrics). Her has a global marketing background and recently worked for McDonald’s and P&G.
The images we found of the two new members of the “new guard” are a bit dull, but this transformation looks sharp.