This is a picture of the WMF store in Düsseldorf. Not what we would perceive as “premium”, really.
Most big fashion brands have pushed their secondary channels to outlets and outlet centers on the brinks of large cities.
Mixing highstreet and off-price does not feel right in the case of this prestigious brand.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.
Notify me of new posts via email.
Join Kitchen Talk on Facebook
Enter your email address to follow Kitchen Talk and receive new posts by email.
Blog at WordPress.com.