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Store check: WMF in Düsseldorf shouts “cheap”

KT_WMF_IMG_6861 KopieThis is a picture of the WMF store in Düsseldorf. Not what we would perceive as “premium”, really.

Most big fashion brands have pushed their secondary channels to outlets and outlet centers on the brinks of large cities.

Mixing highstreet and off-price does not feel right in the case of this prestigious brand.

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This entry was posted on 03/10/2013 by in Uncategorized and tagged , .
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